Feel
Good
Philosophy

We create real solutions to help save fish for our future, while providing nourishing seafood you can feel good about.

Feel Good Farming

Our deep-water pens contain 98% water and 2% fish. Each 30,000 sq. ft. pen is nearly the size of the White House!

We use lumpsuckers, an adorable cleaner fish, to treat sea lice without chemicals.

Our feed contains sustainable ingredients like microalgae, recycled trimmings and cleaned fish oil. The end result is cleaner, more nutritious salmon.

Lumpsucker!

Feel Good Fishing

Our fish is 100% traceable and sourced from fishermen.

We work with singular fishing regions like the Maldives, to ensure sustainability, authenticity and fair labor practices.

We only use low impact fishing methods that minimalize bycatch and protect our oceans.

Yellowfin Tuna

Feel Good Standards

No antibiotics, growth hormones, GMOs or synthetic pigments

Certified by Monterey Bay Aquarium’s Seafood Watch, Marine Stewardship Council and Ocean Wise.

Audited by Trace Register and the IMO to meet strict sustainability and traceability standards