How is Blue Circle Foods different from other seafood companies?
As part of our Feel Good Fish promise, we’ve pioneered sustainable practices that protect our oceans’ natural ecosystems and provide consumers with cleaner, more nutritious seafood. We have real relationships with independent farms and fisheries that embrace sustainable methods and fair labor practices to produce 100 percent traceable, fully transparent fish.
Our goal? To inspire real change in the seafood industry to ensure healthier fish, healthier people and healthier oceans.
How did Blue Circle Foods begin?
Founded to revolutionize seafood through fully transparent practices, organic industry pioneers created Blue Circle Foods in 2005. A James Beard award-winning chef, a restauranteur, and an organic industry leader in humanely-raised livestock practices joined forces to fix the fractures in seafood.
Who are our farmers?
Our third-generation family farm Kvarøy is passionate about constantly improving aquaculture to raise healthier salmon more sustainably. Kvarøy is located on a tiny island with a population of 65 in the pristine Arctic waters off the coast of central Norway. An industry pioneer, our farm was featured on seafood legend Paul Greenberg’s Frontline documentary, “The Fish on My Plate,” for its sustainable practices.
Who are our fishermen?
We work with independent native fishermen from the Maldives and Iceland who embrace the highest standards of fishing and fair labor practices to source wild-caught fish from the most sustainable fisheries in the world.
We never use antibiotics, added hormones, GMOs, pesticides or anti-foulants on any of our farms.
Why should you eat seafood?
Seafood is an excellent source of omega-3 fatty acids, linked to heart, brain and overall good health. The latest FDA Dietary Guidelines state that individuals should eat 8 or more ounces of seafood per week to gain health benefits associated with omega-3 consumption. Despite this recommendation, most Americans aren’t consuming enough seafood to provide real benefits. A 2017 study shows that eating more seafood could prevent an average of 84,000 deaths each year.
What makes our salmon pink?
Both wild and farmed salmon are pink in color because of what they eat. In nature wild salmon eat carotenoids from crustaceans such as shrimp or krill. Carotenoids provide vitamin A and are an important part of salmons’ diet. At Blue Circle Foods, we use a naturally derived carotenoid called Panaferd, a natural bacteria that is comprised of astaxanthin, an antioxidant.
What is the omega-3 content in Blue Circle Foods Atlantic Salmon?
One 8oz serving of our salmon contains an average of about 4,100mg (4.1g) of marine (combined EPA & DHA) omega-3 fatty acids.
FDA Dietary Guidelines state that individuals should consume a minimum of 250mg omega-3s’ per day or 1,750mg per week. That means just one 4oz serving of Blue Circle Foods Norwegian Atlantic Salmon provides your weekly allowance of omega-3s’.
Does our Norwegian Atlantic Salmon contain double the omega-3 content of other brands?
According to The Norwegian National Institute of Nutrition and Seafood Research, the current industry standard for omega-3 fatty acids in farmed Norwegian Atlantic salmon is approximately 2.5g per 8oz serving 1. In comparison, Blue Circle Foods Norwegian Atlantic Salmon contains an average of 4.1g omega-3s’ per serving 2.
This increase in beneficial omega-3s’ is due to the use of microalgae in our In the Blue feed. This sustainable ingredient boosts omega-3s’ while reducing environmental impact. We expect the omega-3 content in our salmon to continue to increase as we improve the feed even more.
How much omega-3 content is found in wild Atlantic & Pacific salmon? How does Blue Circle Foods Norwegian Atlantic Salmon compare?
The omega-3 content found in wild salmon (Atlantic & Pacific) varies depending on the species, size and area from which its sourced3, 4, making it difficult to accurately determine an industry standard. However, we can confirm that Blue Circle Foods Norwegian Atlantic Salmon contains equal to or higher omega-3 content than the average wild salmon3, 4.
Is our Norwegian Atlantic Salmon free from contaminants?
While it is impossible to guarantee that any salmon or other food on the market is 100% free from contaminants, Blue Circle Foods’ In the Blue feed contains cleaned fish oil, effectively removing polychlorinated biphenyls (PCBs), dioxins, heavy metals and other contaminants. It also contains trimmings sourced from producers that meet strict quality and sustainability standards, ensuring that all ingredients are extremely low in contaminants.
What is the PCB count in Blue Circle Foods Norwegian Atlantic Salmon?
Levels of polychlorinated biphenyls (PCBs) in farmed salmon are very low. The FDA allowable limit for PCBs is 2 ppm, and our salmon is tested annually by a third-party FDA approved laboratory to ensure it remains well under that number. The most recent results show that Blue Circle Foods Norwegian Atlantic Salmon has a PCB count under .0059ppm.
Is there mercury in our Norwegian Atlantic Salmon?
Research has shown that Atlantic salmon has some of the lowest mercury levels of seafood species. Even though the mercury levels in Atlantic salmon are very low, we are continuously monitoring and testing for environmental contamination. Blue Circle salmon contains barely detectible levels of mercury – an average of less than .0073 ppm. The levels allowed by the U.S. Food and Drug Administration is 1 ppm.
Is our Norwegian Atlantic Salmon gluten free?
Yes, our salmon has been tested and is gluten free. Blue Circle salmon has an average of 5 ppm of gluten and falls well under the 20 ppm gluten allowance regulated by the U.S. Food and Drug Administration for gluten free claims.
What is aquaculture?
Aquaculture is defined as the breeding, rearing and harvesting of plants and animals in a variety of water environments. According to World Wildlife Fund’s 2015 Living Blue Planet Report, aquaculture now supplies 58 percent of the fish we eat, has kept the overall price of fish down, and has made protein and improved nutrition more accessible to communities around the world. Responsible aquaculture results in fish that equal the taste and nutritional profiles of wild fish without the potential exposure to environmental toxins.
How will sustainably-sourced fish help save wild ocean fish?
Overfishing has a drastic impact on ocean life. The world’s fish stocks are under significant pressure, with 31 percent classified as overfished, and a further 58 percent as fully fished. Responsible sourcing of both well-managed wild and farmed fish reduces the strain on wild populations and helps support a healthy ocean.
What do we feed our Norwegian Atlantic Salmon?
We feed our Norwegian Atlantic Salmon In the Blue, a sustainable aquaculture feed we created jointly with our Norwegian farm partner Kvarøy and feed company BioMar. In the Blue uses recycled wild-caught trimmings from species like cod and herring already bound for human consumption, microalgae and other responsibly sourced ingredients to reduce environmental impact and provide consumers with salmon than contains less contaminants and double the omega-3 content of the industry standard.
Why is fish feed important?
Aquaculture, or fish farming, currently provides more than 50% of the world’s seafood, and that number will continue to grow. The Global Aquaculture Alliance predicts that, by 2030, 62 percent of all food fish will come from aquaculture. Fish farming is here to stay, making it critical to implement healthy and sustainable aquaculture practices, including improvements in fish feed.
Traditional aquaculture feed relies on wild fish stocks like herring, mackerel and anchovies to supply marine ingredients such as fish oil and meal. Because of overfishing, these wild fish stocks have become increasingly depleted. Traditional feeds can also include high levels of harmful contaminants like mercury and polychlorinated biphenyls (PCBs), or genetically modified (GMO) grains.
We saw an opportunity to make seafood healthier for consumers and for the environment by removing these harmful ingredients from our aquaculture feed. Better feed equals better fish, which is why In the Blue only contains ingredients that improve the quality of our salmon and the health of our oceans.
How is In the Blue different from other aquaculture feeds?
Unlike traditional feeds, In the Blue uses sustainably sourced ingredients like microalgae and upcycled trimmings from fish already bound for human consumption to reduce reliance on wild fish stocks and increase the amount of heart and brain-boosting omega-3 fatty acids in our salmon.
In the Blue is currently the only feed in the industry to use cleaned fish oil – this means we remove harmful contaminants like mercury and PCBs from our feed, resulting in a cleaner salmon and healthier ocean.
In the Blue is non-GMO and free from antibiotics, added hormones and synthetic dyes.
How does our Norwegian Atlantic Salmon remove contaminants from the food chain?
Because Blue Circle Foods Norwegian Atlantic Salmon is only fed clean ingredients and is raised in the pristine waters of the Arctic Ocean, the resulting product contains extremely low levels of marine contaminants. Maintaining this high standard of aquaculture practices ensures the removal of harmful contaminants from the food chain.
What kind of wild-caught trimmings does In the Blue feed use?
In the Blue only contains trimmings from producers that meet strict sustainability and quality standards. The current trimmings are sourced from a Marine Stewardship Council-certified herring fishery. In the Blue reduces waste and maintains record low fish in – fish out ratio (for every pound of fish that In the Blue uses, it produces two pounds of salmon) by using off-cuts and trimmings from fish already bound for human consumption.
Why does In the Blue contain cleaned fish oil?
Farmed salmon is naturally low in environmental contaminants, and to make our salmon even healthier, we clean the fish oil used in our feed to remove as many contaminants as possible. The contaminants are then incinerated and destroyed, removing them from the food chain entirely. In the Blue is currently the only feed in the industry that contains cleaned fish oil.
How does microalgae improve In the Blue’s sustainability and omega-3 content?
In the Blue was the first feed in the aquaculture industry to include microalgae as an ingredient, first integrated in late 2016. Microalgae increases In the Blue’s omega-3 content while improving its sustainability performance by reducing the reliance of fish oil, the traditional source of omega-3s’ in aquaculture feed.
Microalgae are the origin source of omega-3s in the ocean. The marine omega-3s then slowly move up the food chain as feeder fish are consumed by predators like salmon.
Deriving omega-3s’ directly from microalgae bypasses this food chain entirely. Unlike fish meal and oil, which are historically derived from wild fish stocks, microalgae are not limited in supply.
By including microalgae, we’re making aquaculture feed more sustainable and restoring beneficial omega-3s’ to the salmon on your plate.