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“Yes!” to Good Stuff

Always super delicious

Always “just fish”

Always high in omega-3’s

Always Sustainably sourced

Always from our dedicated family farmers and fishermen

“No!” to Bad Stuff

Never antibiotics

Never growth hormones

Never GMOs

Never synthetic pigments

Never mystery sources

Practices You Can FEEL GOOD About

Sustainable seafood farmed in pristine Arctic waters

Low impact fishing

Total transparency and traceability

Fair labor practices

Certified by Monterey Bay Aquarium’s Seafood Watch and Marine Stewardship Council

Catch These PRODUCTS

Life is complicated enough. Eating well shouldn’t be. Be healthy and happy with our Feel Good Fish.


We’re pleased to share that our salmon and cod Happy Fish™ are now available in select Target locations and coming soon to many more!

Imagine the source of your

Our farmers and fishermen are inextricably connected to the health of our oceans. Their livelihood and community depend on this commitment. They carry on both family and Blue Circle traditions so you can feel really good about fish again.

Pioneers with a PROMISE

Blue Circle Foods is on a mission to change the way the world consumes seafood.

Founded in 2005 by organic industry pioneers, we’re providing real solutions for people who want convenient, high quality seafood. By sourcing, importing and distributing sustainable, farm-raised and wild-caught fish, we’re helping to save fish for the future – something everyone can feel good about.